Additionally they formulated an exit technique: Promote it to P&G. In 1998, they noticed that Colgate toothpaste was dethroning Crest, the industry champ Because the early nineteen sixties. Colgate edged out Crest by launching Full and pitching it around the new concept of whitening.גבייה ×˜×œ×¤×•× ×™×ª ו×�